One of the hardest questions in major gifts is also one of the simplest: How much should I ask for?
This visual roadmap walks you step by step through determining an appropriate ask amount based on giving history, upgrade patterns, external giving, and the 5x–25x rule. It includes real world examples showing when to upgrade boldly and when to play the long game.
If you want to ask with clarity and confidence, this framework removes the guesswork.